Best Buy Offers “Low Price Guarantee” to Combat Showrooming

SHOWROOMING UPDATE: On February 15, 2013, Best Buy announced that it will launch an online price-match policy, effective March 3, 2013. Best Buy’s policy is similar to the policy adopted by Target in early January, which we covered here. Interested observers should continue to monitor developments in the battle against “showrooming,” including whether any other bricks & mortar retailers follow Target’s lead in promising to match prices offered by online competitors.

Related topics: Retail, Retail Sales