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Retail Law Advisor

Tag Archives: Twitter

Hacking It in the On-Line Environment: Mitigating Harm from Cyberattacks

By Andrew J. Ferren and Alan M. Reisch on Posted in Intellectual Property, Retail, Risk Management, Technology

Cyberspace has been abuzz with discussions about the recent hacking of Burger King’s Twitter account and the ensuing scramble to exercise damage control. The perpetrators who took over the account were able to post profane messages and change the profile picture to a McDonald’s logo, claiming that Burger King had been acquired by its rival…. Continue Reading

Social Media Policies: Protection for “Water Cooler” Discussions in the Digital Age

By Alana Van der Mude and Andrew J. Ferren on Posted in Employment, Intellectual Property, Retail, Technology

As discussed in an earlier blog post, conflict between retail employers and their employees over the use of social media platforms such as Facebook and Twitter is increasingly common. Although retail employers are well-advised to adopt social media policies to set clear expectations for their employees, these policies can become legal traps for the uninformed… Continue Reading

The Dangers of Social Media: Employment Disputes

By Alana Van der Mude and Andrew J. Ferren on Posted in Employment, Intellectual Property

Social media platforms such as Facebook and Twitter are proving to be an increasing source of conflict between employers and employees, with surprising and unpredictable outcomes. For example, a store manager who checks the Facebook account of a prospective hire may not realize that this activity can violate anti-discrimination laws. To avoid unpleasant surprises, retail… Continue Reading

Void Where Prohibited: Social Media Rules for Contests and Sweepstakes

By Ann Klibaner Sultan and Andrew J. Ferren on Posted in Compliance

Contests and sweepstakes are popular strategies for retailers to gain publicity and increase sales. To reach their audience, savvy marketing personnel may seek to conduct or promote such events through third-party web sites and social media. They may invite contestants to upload creative photos of themselves using the retailer’s products or services. Or they may… Continue Reading