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Retail Law Advisor

Tag Archives: technology

Leveraging Digital Tech to Make Brick and Mortar Retail A Destination

Posted in Retail, Retail Sales, Technology

With a growing percentage of retail sales shifting online, brick-and-mortar retailers are adopting novel approaches to enrich the experience of avisit to their stores. In some cases, stores are using novel technologies to attract new customers. For a limited time, Bloomingdale’s flagship in Manhattan featured a “Clothing-to-Go” window display offering passersby the opportunity to control the… Continue Reading

Selfies: Changing the “Face” of Retail

Posted in Retail, Technology

Selfies are everywhere. From selfie sticks to photo editing applications, people are looking for new and better ways to take photos of themselves. At the same time, retailers are creatively taking advantage of our selfie obsession. Companies such as Crest and Freshii have been gathering market research from consumer selfies through apps like Pay Your… Continue Reading

Digitizing Brick and Mortar: Geofencing and Geolocation Can Help Retailers Win at Omnichannel

Posted in Retail, Technology

We have blogged previously about the steady rise of e-commerce, the benefits and challenges of creating a cohesive omnichannel experience, and some of the special issues omnichannel creates for the landlord-tenant relationship. Customers may appreciate the convenience of omnichannel, but they do not spend much time thinking about where a sale technically takes place. Retailers and their landlords,… Continue Reading

Designed for Convenience: Three Ways Technology Can Enhance the Shopping Experience

Posted in Retail, Technology

Spending a weekend or a Black Friday waiting in long checkout lines can drive many consumers to make their purchases with online retailers, which offer convenient and fast shopping.  As competition with online retailers continues, retailers with brick and mortar locations are examining ways in which they can use technology to offer customers the same… Continue Reading

“In fashioning myself, I fashion man” – E-Tailers Champion A Sartorial Renaissance in Masculinity

Posted in Retail, Retail Sales, Technology

When it comes to shopping, men generally fall into one of two camps: (a) those who simply don’t know how to shop and would rather book their next root canal before embarking on such an experience and (b) those who don’t have time to shop and shudder at the prospect of waiting in long lines…. Continue Reading

Why is Omnichannel Retail so Hard?

Posted in Retail, Retail Sales, Technology

The retail industry has been evolving rapidly to keep up with new technology and consumer patterns. While the chief concern previously was about how traditional retailers could prevent the loss of market share to online retailers, now all retailers compete on all fronts in an omnichannel setting. In brief, omnichannel retail is about creating one… Continue Reading

3D Printing: Potential Pitfalls For Retailers

Posted in Intellectual Property, Liability, Retail, Technology

What is 3D printing?  3D printing, a seemingly futuristic method of manufacturing objects, is steadily moving into the mainstream as three dimensional printers have relocated from labs to the shelves of retail stores. 3D printing, or additive manufacturing, is a method of production where small machines –robots – build three-dimensional objects layer by layer, directed… Continue Reading

Retailing and Technology: Once an Afterthought, Now a Brave New World

Posted in Retail, Retail Sales, Technology

In a post last month, we mentioned the continued debates over brick-and-mortar and e-commerce driving innovation in the retail industry. Ultimately, technology enhances a shopper’s experience but does not necessarily replace it. Much has been discussed about the success of retailers who embrace the omni channel experience. Whether it be e-retailers such as Bonobos or… Continue Reading