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Retail Law Advisor

Tag Archives: Neiman Marcus

Leveraging Digital Tech to Make Brick and Mortar Retail A Destination

Posted in Retail, Retail Sales, Technology

With a growing percentage of retail sales shifting online, brick-and-mortar retailers are adopting novel approaches to enrich the experience of avisit to their stores. In some cases, stores are using novel technologies to attract new customers. For a limited time, Bloomingdale’s flagship in Manhattan featured a “Clothing-to-Go” window display offering passersby the opportunity to control the… Continue Reading

Omni-Channel Marketing: Maximizing the [In-Store] Shopping Experience

Posted in Retail, Technology

While retailers recognize that most purchases can be accomplished by conveniently using an electronic medium, they also know that “one click” shopping does not satisfy everyone. In order to capture this population and to entice the online shoppers to visit stores, brick-and-mortar retailers must use the technology available to co-exist with the virtual world and… Continue Reading

From Strips to Chips: How Recent Data Breaches Threaten to Impact Your Point of Sale

Posted in Intellectual Property, Risk Management, Technology

The costs of recent data breaches have been staggering. In Target’s case, 40 million credit and debit card accounts were hacked, and the personal information of 70 million people was stolen. The cost to Target: $17 million in net expenses and a 46% decline in profits in the fourth quarter that ended February 1, 2014…. Continue Reading