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Retail Law Advisor

Tag Archives: H&M

Retailers Grow Successfully by Introducing New Brands

Posted in Retail, Retail Sales

As fashion retailers across the country jostle for market share in an ever-changing and ever-competitive marketplace, some retailers are trying to improve their bottom lines not by adjusting or expanding their offerings in each store but by opening differently branded stores separate from their flagship brands. Many retailers, especially those in the fashion world, have… Continue Reading

How the Teen Psyche Shapes the Market for Teenage Retailers

Posted in Retail, Retail Sales

Creating brand loyalty among teenage shoppers is a challenge given the wide and rapid swings in their tastes. Despite this uphill climb, the rewards of becoming le gout du jour (and, hopefully, de la saison) for teenagers is not only highly profitable but also a sure-fire means of expanding a brand’s consumer base. The first… Continue Reading